Gould Asset Management offers a wide range of innovative investment strategies, designed to meet the diverse needs of its clients.

Every aspect of our asset management is guided by a set of principles, carefully developed through years of experience. These principles form our bedrock in the face of dynamic financial markets. Learn more about our guiding principles.

Gould is different in ways that count. These include the innovative strategies we offer, the tools and methods we use to implement those strategies, and the way we customize our services to meet the needs of each client. Learn more about what makes us different.

Our investment strategies are constructed from a broad collection of asset classes, intended to enhance opportunities for portfolio return and diversification.

A broad asset universe


  • US Large Cap
  • US Extended Market
  • Europe
  • Pacific
  • Emerging Markets
  • Energy

fixed income

  • US Short-Term
  • US Long-Term
  • US Government
  • US Treasury
  • US Treasury
  • US High Yield
  • US Bank Loan
  • International Government
  • International Money Market
  • Emerging Markets
    (Local Currency)
  • Convertible


  • Gold
  • Commodities
  • Real Estate Investment Trusts
  • Master Limited Partnerships

Cash Equivalents

  • Money Market Funds
  • Bank Deposit Accounts

Gould Investment Strategies

Core Equity

Equity Index Plus

The Equity Index Plus strategy seeks long-run stock market-like returns, with significantly less volatility than the market itself. We offer US, international, and global versions of this strategy.



BenchmarkPlus is a dynamic and balanced strategy investing across a broad range of asset classes. We offer a range of risk/return alternatives of this strategy.

absolute return


The TargetReturn strategy seeks to preserve and enhance the purchasing power of client assets over time, while taking the least amount of risk necessary to achieve that goal.


Diversified Income

The Diversified Income strategy seeks attractive current income, while providing broad diversification and potential for growth of capital.

Quality Fixed Income

The Quality Fixed Income strategy seeks attractive current income and long-term preservation of capital through investment across a broad range of bond market sectors.

Responsible Investing


Gould’s responsible investing strategies seek to achieve positive societal impact and competitive, long-term, rates of return.

Specialty Strategies


Gould offers specialty investment strategies designed to meet a variety of investment objectives.

Investment Strategies – Risk/Return Characteristics

The chart below is a general schematic of the relative risk/return positions of the investment strategies, on average over time. Actual risk/return positions at any point in time may vary substantially from what is shown in the chart.