FAQ

We primarily serve individuals and families, trusts, nonprofits, and retirement plans. Client portfolios typically range from approximately $1 million to over $20 million, though we carefully consider each relationship individually.

Our office is located in Claremont, California. We work with clients locally and nationally and offer meetings in person, by phone, and via video conference.

We provide discretionary investment management, portfolio construction and monitoring, risk management, retirement income and long-term financial planning support, trust and foundation portfolio oversight, and guidance during major life transitions.

Discretionary investment management means we begin by getting to know you — your goals, time horizon, financial circumstances, and comfort with risk. Together, we define a clear investment strategy designed to support those objectives. Once that strategy is established, you authorize us to implement and manage the portfolio on your behalf without requiring approval for each individual trade.

This approach allows us to respond thoughtfully as markets change, while keeping your portfolio aligned with the strategy we’ve agreed upon and the long-term goals that matter most to you.

We construct diversified portfolios tailored to each client’s goals, liquidity needs, tax considerations, and risk tolerance. Our strategies include equity, balanced, income-focused, and responsible investing approaches, designed to suit client objectives.

No investment advisor can guarantee investment performance. All investing involves market risk, including the potential loss of principal. Our role is to design and manage portfolios that pursue our clients’ long-term objectives with an appropriate level of risk.

We manage risk through diversification, thoughtful asset allocation, disciplined rebalancing, and by aligning portfolios with each client’s stated objectives, time horizon, and risk tolerance.

Yes. If aligning investments with personal, ethical, or mission-driven values is important to you, we can incorporate responsible or values-based investing considerations into your portfolio design.

Client assets are held by an independent third-party custodian, such as Fidelity or Charles Schwab. Gould Asset Management manages the investments but does not take custody of client assets.

Gould Asset Management is registered with the U.S. Securities and Exchange Commission (SEC) and is subject to federal regulations governing registered investment advisers. (Note: Registration with the SEC does not imply a certain level of skill or training, nor does it constitute an endorsement of the firm by the SEC.)

As a registered investment adviser, we are held to a fiduciary standard, the highest standard of care in the financial services industry. This means we are obligated to act in your best interests at all times. Fiduciary duty reflects our commitment to a relationship built on trust, transparency, and your long-term financial well-being.

Gould Asset Management is compensated through a transparent advisory fee based on a percentage of assets under management (AUM). This fee structure aligns our compensation with the growth and stewardship of our clients’ portfolios.

We do not operate on a commission-based model. All fees are clearly disclosed in advance in our written advisory agreement.

Clients may incur additional costs such as custodial fees and underlying fund expenses (including ETF or mutual fund expense ratios). We explain all potential costs, so clients understand exactly what they are paying and why.

We begin with an initial conversation to understand your financial goals, current situation, and priorities.

Helpful items include recent investment account statements, retirement account information, information on any other significant assets, trust documents, tax information, and a general outline of your goals. If you do not have everything available, we can guide you through the process.

Communication frequency depends on client preference. We provide regular performance reviews and are available whenever questions or needs arise.

You can contact Gould Asset Management by phone, email, or through the on our website. Our office is located in Claremont, California, and we are happy to arrange in-person, phone, or video meetings to accommodate your schedule and location.