Gould Guiding Principles
Sound Investment Practice
Our investment strategies are firmly grounded in both theory and practice, and designed to provide enduring value over a wide range of economic and market environments.
Our portfolio implementation is highly disciplined. We see this as a key to long-term success. Asset allocation is the single most important decision in properly balancing our clients’ return objectives with their tolerance for risk. Security selection, while important, is a secondary priority.
Risk management is our top priority. Clients should be well compensated for investment risk. We seek the best available tradeoff between risk and return, sometimes called risk-adjusted return.
Diversification is central to managing portfolio risk. Each of our investment strategies incorporates meaningful diversification. Where practical, we advocate diversification across investment strategies, as well.
Controlling Costs and Taxes
Costs have major impact on investment performance. We seek the most cost-effective way to achieve our clients’ goals. Taxes have major impact on investment performance. We make all reasonable efforts to enhance after- tax portfolio return.
Index funds are often the most cost-effective and tax-efficient vehicles for constructing a portfolio.
Direct and Fair
Clear communication of appropriate expectations forms the foundation of a successful long-term relationship between advisor and client. Asset-based compensation aligns our interests with those of our clients. The interests of the client always come first.
Our approach to investment management is based on a set of principles, developed and refined through decades of real-world experience.